Our Story

Over three decades of scientific research transforming Dead Sea wonders into skincare.

Behind The Brand

Deeper than Beauty

Sourced from Nature

Made with mindfully chosen minerals and botanicals, we let nature lead our science.

Scientific Innovation

Our researchers create new ways for the skin to strengthen and rejuvenate itself.

Activated from Within

Our innovative skincare products are made to help your skin care for itself

Our Origins

The lowest place on earth

The Dead Sea is the world’s largest source of minerals credited with improving the skin’s appearance. For decades, scientists have sought a better understanding of how minerals and botanicals could benefit the skin. That is what drew our founders to the region and led them to establish AHAVA in 1988. With in-house research and development, we are the only cosmetic company to have its facilities in the region. Observing this unique environment everyday right outside our windows is a constant reminder of our reliance on nature and the importance of honoring and safeguarding it.

The Dead Sea is the world’s largest source of minerals credited with improving the skin’s appearance.

For decades, scientists have sought a better understanding of how minerals and botanicals could benefit the skin. That is what drew our founders to the region and led them to establish AHAVA in 1988. With in-house research and development, we are the only cosmetic company to have its facilities in the region. Observing this unique environment everyday right outside our windows is a constant reminder of our reliance on nature and the importance of honoring and safeguarding it.

Our Science

Dedication and innovation

We believe in the unstoppable powers of nature and science combined. That is why we have our own in-house Research and Development team, with dedicated scientists working to transform the ancient natural beauty secrets of the Dead Sea into modern result-driven skincare. With a dozen patents and countless innovations under their belts, our researchers are focused on creating new ways for the skin to strengthen and rejuvenate itself.

We believe in the unstoppable powers of nature and science combined.

That is why we have our own in-house Research and Development team, with dedicated scientists working to transform the ancient natural beauty secrets of the Dead Sea into modern result-driven skincare. With a dozen patents and countless innovations under their belts, our researchers are focused on creating new ways for the skin to strengthen and rejuvenate itself.

Our Difference

The Osmoter™

Our study of nature, skin and people lead to creating Osmoter™, our signature blend of potent minerals sourced directly from the Dead Sea. Patented in 1989, it is made through natural solar evaporation of Dead Sea water and contains balanced levels of some of the most essential minerals for your skin including Magnesium, Sodium, Potassium and Calcium. This ‘moisture magnet’ acts as an osmotic pump bringing moisture from the depths of the skin up to the surface. Osmoter™ is the basis of all AHAVA products, responsible for activating your skin from within.

Our study of nature, skin and people lead to creating Osmoter™, our signature blend of potent minerals sourced directly from the Dead Sea.

Patented in 1989, it is made through natural solar evaporation of Dead Sea water and contains balanced levels of some of the most essential minerals for your skin including Magnesium, Sodium, Potassium and Calcium. This ‘moisture magnet’ acts as an osmotic pump bringing moisture from the depths of the skin up to the surface. Osmoter™ is the basis of all AHAVA products, responsible for activating your skin from within.

Our Values

Clean and Conscious

Honoring our environment and safeguarding nature are top priorities for us, informing every decision we make at AHAVA. Our extraction process is eco-friendly and does not pollute or damage the delicate ecological balance of the Dead Sea. That’s why we have exclusive rights to extract minerals from its water. We employ green, sustainable methods at every stage of our product cycle. This approach also led us to create an innovative natural wastewater system using flora to filter waste, allowing us to return clean water back to mother nature and ensure a continuous balance between nature and science.

Honoring our environment and safeguarding nature are top priorities for us, informing every decision we make at AHAVA.

Our extraction process is eco-friendly and does not pollute or damage the delicate ecological balance of the Dead Sea. That’s why we have exclusive rights to extract minerals from its water. We employ green, sustainable methods at every stage of our product cycle. This approach also led us to create an innovative natural wastewater system using flora to filter waste, allowing us to return clean water back to mother nature and ensure a continuous balance between nature and science.

Our Promise

No fillers, no fluff, only skin-friendly ingredients

Our formulas are:

  • Vegan, as always have been
  • Allergy tested
  • Free from GMOs
  • Free from Parabens
  • Free from SLS/SLES, Phthalates and Triclosan
  • We only use skin-friendly ingredients, for your peace of mind